Welcome to Practicum 2016.
In the first project you’ll be conducting research and developing visual identities for six emerging companies as part of The Penn UPstart Program. Whitney Magruder will introduce the project at 3pm January 14.
Readings: (for discussion Jan 19)
Brand New Worlds: Corporate Makeovers and Dead Logos, Blauvelt
What is a designer, Potter
The Gift, Dilnot
What is a Designer, Potter
The Gift, Dilnot
Related articles here:
“At the heart of the courses (at Stanford’s Institute of Design) is developing what David Kelley, one of the school’s founders, calls an empathy muscle.”
Evolution of Gift Giving, Bruck
Typographic marks, dc
TypeTalk, dc
Resources:
This is a Generic Brand Video
Colbert USA Today Branding
Brand New
Landor
Joe Finocchiaro Design
Hoefler & Co.
Some examples of Practicum student work:
Link to Mt Airy map
Selected Projects 2014
West Philadelphia Coalition for Neighborhood Schools
Arthur Ross Gallery
Food Trust Market Presentation
Penn Praxis 10 Year Anniversary
Sustainability Seminar Identity
Penn Museum Maya Calendar
ARG final presentation
Arthur Ross Gallery
International Trademark Design: A Handbook of Marks of Identity
Symbols, Icons, etc.
An Ode to Branding
Media Lab visual identity
Media Lab visual identity 2015
Cooper Union logo
Whitney Museum Identity
TED: Tim Brown on Creativity and Play
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