IDEO was assigned to design a brand for Chicago’s federally funded city-wide bike share program. Starting from scratch (without even a name!), this video shows how they went about their process from start to finish.
IDEO was assigned to design a brand for Chicago’s federally funded city-wide bike share program. Starting from scratch (without even a name!), this video shows how they went about their process from start to finish.
practicum2016 