Interstate Font Wars!

Clearview vs Highway Gothic

The US Federal Highway Administration is in charge of everything highway related, including the fonts used on road signs. Highway Gothic has been the default for a long time but since 2004 there has been trial usage of Clearview, a font created by Meeker and Associates in conjunction with the Pennsylvania Transportation Institute. The font was being used to favor readability – Clearview is allegedly visible 80 feet before Highway Gothic when traveling at 45mph, or an additional 1.2 seconds of visibility.

However, on Monday the administration ruled to use only Highway Gothic, possibly due to costs relating to property rights of the font itself, which comes to $175 for one font type and $795 for the whole family of Clearview fonts, per jurisdiction. Read more here!

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