Vertty website

I came across a fancy website http://us.tryvertty.com/. It is a official website for towel brand. I think it is a interesting creative branding project, and it is very nice use of geometry and colors. But not sure how efficient the usability.

Vertty on Behance: https://www.behance.net/gallery/10539663/Vertty

Paula Scher Branding Design for MoMA, The Metropolitan Opera and City Ballet

American graphic designer Paula Scher did a modernize lofotype for The Museum of Modern Art. Even though, they already has the most recognizable logotype in the museum world “MoMA Gothic”, she designed a complete methodology for the new system to work at any scale, from an exterior banner to a print advertisement in the newspaper. Scher designed a strong grid to uniform placement of images and types. The artwork is being cropped to maximize visual and each quadrant of a page or a banner has specific function.

Here are similar projects Scher did for The Metropolitan Opera and New York City Ballet