
Avik with their Ghost motor (left) and Gavin holding a conventional gearbox (right)
Today I had a chance to meet Avik and Gavin, the founders of Ghost Robotics, to see the stuff in action and applications of where the logo would go.
So in short, the “Ghost” from Ghost Robotics refers to the lack of a conventional gearbox used in the making of the robot. The conventional gearbox has lots of inertia and is slow to react whereas their motor is much quicker to activate and is able to react much faster and more fluidly with the environment.

This is a prototype of their robot; they are hoping to scale this model to a bigger size for production (the $7k kits you saw advertised). Gavin mentioned that he could see the logo being used (decal? engraved?) on the black, flat part of the robot pictured here. It would be sent out on the black pelican box and on one of the aluminium parts (the second photograph below is the skeletal version of what would actually be used). Both are pictured below.


Other general comments he had:
- No literal ghost (confirmed!)
- Ideally, color on the main logo with b/w iterations
- Mentioned Clearpath, a competitor per se, and Humotech as potential directions. For Clearpath he noted the clever usage of the C into a vector logo and for HumoTech praised their clean font but didn’t like the ambiguous swooshes on the letter o.
He promised to email me back with renderings of where the logo would be used on the robot for more accurate mockups and links to more videos to help us understand what Ghost Robotics does.