Boston Public Library!

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The Boston Public Library, built in the same year as the Fisher Fine Arts library according to Hannah Bennett, has a similar grandeur incorporated into the architecture with some major differences, such as the iconic courtyard (which is incidentally where a lot of weddings are held).

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My favorite, however, is the quotation on the side of the building that reads: “The Commonwealth requires education of the people as the safeguard of order and liberty.”

The Commonwealth Requires the Education of the People as the Safeguard of Order and Liberty-L

Ghost Robotics Visit

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Avik with their Ghost motor (left) and Gavin holding a conventional gearbox (right)

Today I had a chance to meet Avik and Gavin, the founders of Ghost Robotics, to see the stuff in action and applications of where the logo would go.

So in short, the “Ghost” from Ghost Robotics refers to the lack of a conventional gearbox used in the making of the robot. The conventional gearbox has lots of inertia and is slow to react whereas their motor is much quicker to activate and is able to react much faster and more fluidly with the environment.

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This is a prototype of their robot; they are hoping to scale this model to a bigger size for production (the $7k kits you saw advertised). Gavin mentioned that he could see the logo being used (decal? engraved?) on the black, flat part of the robot pictured here. It would be sent out on the black pelican box and on one of the aluminium parts (the second photograph below is the skeletal version of what would actually be used). Both are pictured below.
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Other general comments he had:

  • No literal ghost (confirmed!)
  • Ideally, color on the main logo with b/w iterations
  • Mentioned Clearpath, a competitor per se, and Humotech as potential directions. For Clearpath he noted the clever usage of the C into a vector logo and for HumoTech praised their clean font but didn’t like the ambiguous swooshes on the letter o.

He promised to email me back with renderings of where the logo would be used on the robot for more accurate mockups and links to more videos to help us understand what Ghost Robotics does.

Could you guess what app this logo is for?

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It’s the new app logo for Uber. Because it represents a U turned 90 degrees counterclockwise and the square in the middle represents how perfect the in-app experience is supposed to be. The wavy green lines in the back are supposed to stand for elegance and luxury….

I give up. I have no idea what this logo is supposed to represent or mean. Reading about their redesign here doesn’t help much but here you go.

Politics! (Sort of…)

You may not care much for politics or want to discuss it in public but there is one innocuous detail that you can talk about without prejudice – the campaign logos.

For example, Hillary’s logo has led to two distinctly different camps: one that lauds its simplicity and boldness and another that isn’t too excited about its mundane, hospital-sign like style. POLITICO magazine goes over each candidate’s logo and picked out expert opinions from designers about each one (if they were commented on).

Interstate Font Wars!

Clearview vs Highway Gothic

The US Federal Highway Administration is in charge of everything highway related, including the fonts used on road signs. Highway Gothic has been the default for a long time but since 2004 there has been trial usage of Clearview, a font created by Meeker and Associates in conjunction with the Pennsylvania Transportation Institute. The font was being used to favor readability – Clearview is allegedly visible 80 feet before Highway Gothic when traveling at 45mph, or an additional 1.2 seconds of visibility.

However, on Monday the administration ruled to use only Highway Gothic, possibly due to costs relating to property rights of the font itself, which comes to $175 for one font type and $795 for the whole family of Clearview fonts, per jurisdiction. Read more here!

Divvy By IDEO

IDEO was assigned to design a brand for Chicago’s federally funded city-wide bike share program. Starting from scratch (without even a name!), this video shows how they went about their process from start to finish.