Typographic City Marketing

An interesting example of large-scale marketing using typography and icons to develop a visual brand/identity.

Typographer and Illustrator

Website for the project: http://www.tilburgsans.nl/en/

 

Community Design Collaborative

Another organization that acts as a “connector” to coordinate design projects in Philadelphia. Here’s their website

They have some pretty good graphics to describe what they do, how to get involved, etc.

The Met’s New Logo

 

The Metropolitan Museum of Art in New York City released a new logo design by Wolff Olins.

Gareth Hague, designer

Hyperallergic

New York magazine architecture critic Justin Davidson

Wired

Brand New

IBM Advertising

Stumbled upon this IBM marketing campaign and it reminded me of our gift project concept… giving someone something they don’t know they need.

A collaboration between IBM and Ogilvy. See video here: https://vimeo.com/67570047

PCI Presentation PDF

PCI Logo Presentation

PCI design pages.pdf

Final Logo Presentation Guidelines

The final presentation to Whitney should include logos as well as applications/mock ups. 8.5×11 pages, landscape orientation.

LOGOS (in this order):

• black/white logo, 5×5 (largest dimension should be 5 so the final logo might be 5×4 or 5×2 but should neither width nor height should be larger than 5 inches)
• color logo, 5×5
• alternatives, 5×5 (if there are any other versions of your design)

APPLICATIONS:

• .5 inch border on every page
• one application per page unless a few lend themselves to share a page (for example, a business card and letterhead)
  • some pre-made mockups include multiple products in one image – this is fine and will probably look good.
• make sure to include small versions of your logo in these applications- business cards would be a good option but you could also place it on letterhead, envelopes, or merchandise
• be sure to include business cards and letterhead. also create some sort of website header or app icon depending on your product. Whitney also mentioned stickers and packaging. other ideas are trade show banners, stamps, mugs.

 

• applications/mock up templates can be found online by googling something like “mug logo mock up”, etc. These mock ups are photoshop files and are super simple to use but let me know if you have any questions and I can come help out!

Shakespeare Around The World

    

This article highlights some of the differences in the graphic depictions and posters for Shakespeare plays.

 

 

The Y

In 2010, the Y.M.C.A changed its name to simply, the Y. This month, the Y released commercials to further solidify its rebranding and enhance its public image. In this case, the logo (the Y) requires additional information for new viewers to understand the mission of the organization. The ads were created by the New York based advertising and design agency Droga5.