Author Archives: Ashley L
Fisher Fine Arts Visitors
Email from Hannah Bennett:
Of the non-Penn affiliated people who visited the Fisher in the last calendar year, approximately 65% were from outside Philadelphia; of that 65%, approximately 40% were from abroad with the rest representing north America. In addition, we had approximately 22 tour groups – 4 from Kazakhstan, 7 from China, 8 from US, and 4 from Europe.
VSCO Visual Identity


App and website VSCO cam launched a new visual identity including a typeface and symbol-based language which demonstrates the flexibility of the letters of their name “VSCO”. See more here
Dynamic Identity

Pentagram created a moving typeface and identity for a digital arts festival in Serbia. The typeface is inspired by the progressive, collaborative mindset the festival hopes to explore in the arts and culture. Article here
Practicality vs Aesthetics


Every single item that we use has been designed by someone (often a long time ago)- Norway’s redesign of established, official documents like their passport and currency (Kroner) show that practicality and aesthetics can go hand in hand
http://www.theguardian.com/travel/2014/nov/17/norway-new-passport-design#img-1
http://snohetta.com/project/200-norways-new-banknotes