Schedule/Reading for Tues Apr 5

Readings for Tuesday:
Walking in the City, from The Practice of Everyday Life, 1984, by Michel de Certeau.  

And look over Praxis and Plan Philly sites. (discussion leaders Helena, Claire and Donald)

April 5  Reading/Studio
April 7  Studio

April 12  Praxis phase 1 review
April 14  Studio

April 19  Studio
April 21  P’unk Ave studio visit

April 26  Last class

May 6  Final Crit: Praxis phase 2 review; all projects review

Apart from creative and visually pleasant, look at how the packaging stands out in the shelves! Such a pity that it’s not actually in the market.

hair-pasta2 hair-pasta3

hair-pasta4 hair-pasta5

 

 

Dank Memes Are In

Screen Shot 2016-03-20 at 11.39.12 PM

Mesut Özil would like you to deal with it

Branding campaigns have adopted the best thing since sliced bread: dank memes.

Adidas Football, for example, previously had an ad campaign with the tagline “All In Or Nothing,” complete with dramatic, Rocky-like workout montages. For the purpose of selling soccer and its superstars leading up to the World Cup, this emphatic approach is arguably appropriate because it’s kind of a big deal for some people.

But in between World Cups? Soccer, aside from ridiculous goals, has also been about making a fool of your opponents. Hence Adidas’s new tagline and motif: “Boss Everyone.” Eschewing polished visuals, roaring crowds, and national glory, this campaign is peppered with emoticons, layered with bass-laden trap music, and accented with Super Mario sound effects. What more could you want?

I, for one, accept this new Dillon Francis-like movement in advertising and branding. I assure you 30 seconds of whatever you want to call this awesomeness below is worth your while.

 

Capacities, Not Skills

For March 14, write a draft statement of your capacities.
Post Word/PDF file to blog by noon.
Read your classmates’ statements before class on Mar 15 and discuss.

Capacity is the ability to do something, mental, emotional or physical. Not to be confused with skill.

Articulate your capacities (not skills but potential value – broader and less specific than skill) For instance capacities might include: research, analysis, collaboration, conceptual thinking, form-giving, writing, team organization, project management

Define yourself

I am _
I believe _
My manifesto is _
My job title is _

Distinguish yourself
What is your strongest work?
How do you define yourself?
What are your ‘specialties’?

How do you approach work/generate designs/contribute to project work?
How do you get started? Maintain focus/deal with frustration?

(Some examples):

I’m a ‘Discomfort Specialist’ – I seek difficult problems so I can make improvements

“I bust walls” – The boundaries of discipline are at once fascinating and challenging. I collaborate across a network of experts to generate ideas we could never imagine alone.

I’m invisible — The most ordinary moments have extraordinary potential for togetherness, if they are designed just right. I set the conditions for beautiful behaviors, then disappear into the crowd.

I actively seek to reframe questions around contemporary issues by challenging the boundaries that limit us.

I seek to reveal patterns and themes by relentless curiosity and inquiry.

I am a designer who stretches across borders to explore undefined spaces and opportunities to innovate when processes break down.

I work within the unconventional realm of design; social sustainability, system thinking, public policy, infrastructure, health care, urbanism and service design. I use methodologies that disrupt, provoke and create ideas, irrespective of scale be it through collaboration, design-led research, participatory design or system thinking. Ultimately I experience life as the curious observer, humorist, poet, participant and eternal student. it is this ethos that spills into my design practice, allowing me the opportunity to join new conversations on how to confront the modern challenges that we face collectively.

I am an empathetic leader.

I listen to the desires and needs of my teammates, but I am not afraid of taking control and lead towards a vision. I respect the skills and capacities of others and try to utilize and combine these for the betterment of the design process. I am willing to stand up front and lead either as the villain or the hero – to take responsibility for the success as well as failure of a given goal.

Can you associate your capacities to characteristics of animals?

I’m a chameleon, I evolve as my environment changes.
I’m tenacious, like a pit-bull, constantly working to get to the meat of a project.