Posted on March 21, 2016 by dsonn

Mesut Özil would like you to deal with it

Branding campaigns have adopted the best thing since sliced bread: dank memes.

Adidas Football, for example, previously had an ad campaign with the tagline “All In Or Nothing,” complete with dramatic, Rocky-like workout montages. For the purpose of selling soccer and its superstars leading up to the World Cup, this emphatic approach is arguably appropriate because it’s kind of a big deal for some people.

But in between World Cups? Soccer, aside from ridiculous goals, has also been about making a fool of your opponents. Hence Adidas’s new tagline and motif: “Boss Everyone.” Eschewing polished visuals, roaring crowds, and national glory, this campaign is peppered with emoticons, layered with bass-laden trap music, and accented with Super Mario sound effects. What more could you want?

I, for one, accept this new Dillon Francis-like movement in advertising and branding. I assure you 30 seconds of whatever you want to call this awesomeness below is worth your while.

Frank Furness also wrote songs and won a Congressional Medal of Honor

Posted on February 25, 2016 by dsonn

Biographer Michael J. Lewis in front of Furness’s house

Who is this Frank Furness guy really

Reference from today’s discussion

Posted on February 25, 2016 by dsonn

Sorry about the handwriting! Here the emphasis is on a two-tiered approach between visitors and “users” (i.e. Penn students) with more effort placed towards visitors as they would be our main target audience, if you will.

Feel free to work on whatever, but we just wanted to make sure we had everything covered.

Stronger Me, We Together? (Or alternatively, MeWe?)

Posted on February 24, 2016 by dsonn

This is the logo I came across today while studying in the law library. Penn Law’s Public Interest Week decided to graphically play with the words we and me by reflecting the letters me to perhaps invoke the collective benefits of selflessness in public service.

I’m not against the idea of using this reflection as the crux of their theme but separating the words stronger together and inserting the me/we in the middle seems like a poor choice of visual hierarchy, because every time I see it posted all I can think to myself is a five-year-old voice saying “MeeWee!” And when I do try to read the sandwich of a logo I’m forced to read “Stronger Me, We Together” before I piece things together. What do you guys think?

Also reminds me of the grandma meme that makes fun of text placement:

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